MODELING
CATEGORY DESCRIPTIONS

Types of Fashion
Modeling:
CATALOG
- Modeling clothing for catalogs.
EDITORIAL - Modeling for editorial pages (not
advertisements) in magazines.
FIT - Modeling for the clothing designers
so that they may see how the clothing fits on actual people.
FITNESS - Modeling of fitness attire and for
fitness products. Requires that the model be in excellent shape
and health.
KIDS - Children modeling children's clothing.
LINGERIE - Modeling of lingerie and undergarments.
Because this type of modeling may be more revealing it requires
very good body tone and proportions.
MATURE - Modeling of clothing for those over
the age of 40+.
PRINT - Modeling fashion for print advertising.
PETITE - Petite size models usually are 5'2"
to 5'6".
PLUS SIZE - Plus size is the same height as
standard size models but size 14 -16.
RUNWAY - The presentation of clothing to a
gathering of buyers by sending models down a walkway or runway.
Models generally have to meet very strict requirements for this
type of work. These young models tend to be very tall, slender and
move very well in clothes.
SPOKESMODEL - In addition to appearance, spokesmodels
must speak about a business, product, service, etc. Spokesmodels
may attend trade shows, appear on television, appear in videos,
etc.
SWIMSUIT - Modeling of swimwear. Generally
requires excellent body tone and a healthy look.
TEEN - Modeling of fashion for those in their
early teens.

Body Part
Modeling:
This is the use of just part of the body in a photograph.
EARS - Usually for jewelry, such as earrings.
FACIAL FEATURES - Parts of the face, such as
eyes, cheeks, etc. Usually used for makeup or facial cleanser advertising.
FEET - Generally used for modeling of footwear.
HAIR - Hair models are generally used for hair
care products, hairstyles, etc.
HANDS - Hand models usually have long slender
graceful hand and fingers, smooth (no wrinkles, hair or large pours),
clear (no blemishes or irregular color) skin, and very good nails.
LEGS - Usually used for stockings or shoes.
NECK - Usually used for jewelry, such as necklaces.

Commercial
Modeling:
Commercial modeling is sort of the catch all for everything
that isn't fashion. It is vast and diverse. The physical requirements
can vary greatly. The purpose is to sell something - a product,
service, or idea. You do not have to have traditional "model"
looks. Real people are more often used for commercial modeling.
PRINT - Models are used in photos showing
a period of life or doing something in life. The models are used
to act out some concept or idea of life. The physical requirements,
age, size, etc. can vary greatly. Actors are often used for commercial
print modeling.
PRODUCT DEMO - Models stand in front of, or
in a store or mall, and hand out free samples of something. The
idea is they want someone attractive that people will be drawn to
and will work for just a few hours or a few days.
PROMO - The model is used to work promotional
events. Beer companies, cigarette companies, etc. often hire models
to promote their products. Generally, you need to be very attractive
to do this kind of work, but this is not always the case.
TRADE SHOW MODELING - Models hired by companies
to hand out literature at trade show booths. One of the classics
examples of this is the auto show
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